In Part 1 of The Personal Brand Series we discussed what a personal brand is. Whether you’re an employee, an entrepreneur, or an artist, building and growing a personal brand has become more important than ever. Here are the top 5 benefits to create a personal brand for you as an Artist:
Authenticity is a very important benefit. A personal brand comes from skills, goals, values and passion which help you grow from something you believe to something you live by every day. This doesn’t mean you can showcase yourself as something that you’re not. When you are willing to be yourself and live your brand, you get the most satisfaction when delivering your best work!
Maybe not Brad Pitt or Beyonce famous, but you’ll be famous among the people who need to know you! There are many qualified and professional artists in all areas of expertise. A personal brand gives you that extra advantage to make you stand out by demonstrating your knowledge and skills in your area. That is what makes you memorable from thousands of people like you.
If building a personal brand is one of your goals, it will surely align with other goals that you have. Focusing your branding actions and effort toward your goals is one of the key elements why you start the brand process. And you’ll enjoy ticking off the goals that you achieved 😊
Everyone is in competition for the same jobs, clients and opportunities. Even in auditions or at work, people that are already known are most likely to be the ones chosen for the best projects.
So it’s essential to have a great personal brand to give you that extra competitive advantage. This will indeed lead to new opportunities, as people are more likely to collaborate with you when they know you and see you as an expert in your field.
Personal branding is all about connecting your passions with your work while remaining focused on your goals. Simon Sinek calls this your “Why”.
Knowing that the work you are doing today will help you achieve your goals, express your passion and have an impact on others, you’ll get an energy boost as you know that what you are doing is significant.
You don’t need to be Ben Camille or Ira Losco to have a great personal brand. You want to get through the noise, so find your own style and uniqueness to attract the jobs and clientele that you want.
It’s just a matter of continually crafting and curating your digital presence and most importantly, keep it real!
Here are this week’s action points:
No one will see your brilliance if they don’t see your profile
Start building your online presence by setting up your personal WOW Profile. Get your personal website and also use it as your business card. And it’s free! Find out more on wow.mt
Keep informed with the latest updates for your digital business card. We’ll let you know when launching new features that will improve your networking.
